How Important Is the Fundraising Auctioneer to the Success of Your Event?

I want you to think about the term “Fundraising Auction”.

A “Fundraising Auction” is an event where items of value are gathered, and then sold in a competitive bidding situation, either in a Silent Auction format, or in a Live Auction format by a Live Auctioneer. And since typically the best items are saved for the Live Auction, arguably it is the Live Auction that should generate a significant portion of the proceeds in any Fundraising Auction.

So why do so many non-profit groups consider the Fundraising Auctioneer to be the least valuable component in a Fundraising Auction?

The Hosting Facility gets paid.
The Printer gets paid.
The Caterer gets paid.
The Liquor Store gets paid.
The DJ gets paid.
The Florist gets paid.
But the Auctioneer … the individual who is expected to raise the lion’s share of the event’s proceeds… is expected to work for Free. And is usually under-appreciated for the professional services he/she provides.

I’m not trying to underscore the value of the invitations & programs, food, booze, music, and decorations. All are important in their own way. But each of these are “Expenses”. It is the Auctioneer who is going to bring “Revenue”… and thus, the “Profits”… into any event. Which is the ultimate objective of any Fundraising Auction.

Here is a real-life example of how under-appreciated the Auctioneer can be. In two comparable events we worked last year, during the dinner portion of the event one non-profit group sat the Auctioneer (me) at a table with the DJ, the Interns, the Volunteer Staff, and other event “Help”. The 2nd non-profit group sat the Auctioneer (me) directly next to the CEO of their organization, where we chatted about how important the pending revenue would be to their organization. Which group do you think valued the services of the Fundraising Auctioneer more?

Don’t ever under-estimate the value that a professional Fundraising Auctioneer can bring to your event. The Auctioneer adds value as a pre-event consultant. And the Auctioneer can change an event from a moderate to a huge success.

A Case Study Once I was scheduled to call an Auction for a major local non-profit group. They represented a very good cause and they had a strong and dedicated following. Their event was sold out, quality Live & Silent Auction items had been solicited, and the Special Pledge Appeal had been choreographed and was ready to go. The facility was first class, the appropriate caterer was booked, and the food was ready to cook.

But quite unexpectedly, some unseasonably inclement weather forced the event’s cancellation. Despite all of the committee’s hard work, cancelling the event was the proper decision considering the circumstances.

So the Event Committee scrambled to re-schedule the event for the following weekend.

They confirmed with the Hosting Facility.
They confirmed with the Caterer.
They confirmed with the Liquor Store.
They confirmed with the DJ.
They confirmed with the Florist.
Since they already had the Mailing List of those scheduled to attend, no new invitations had to be printed as all were contacted by email or telephone. So with everything in place, the group went ahead and re-scheduled the event for the following weekend.

But guess who they failed to confirm? You got it… the Professional Auctioneer. They thought so little of the Auctioneer’s contribution that they “assumed” that the Auctioneer would be available and at their beck and call.

But the Auctioneer already had another Fundraising Auction booked for that date with another non-profit group. It was only hour away from the re-scheduled event, and things could have been easily worked out. All Group #1 had to do was start their event one hour earlier, or one hour later, than the Group #2, and the Auctioneer could have helped both groups on the same day.

But because Group #1 failed to anticipate a possible Auctioneer conflict, because they failed to confirm with the Auctioneer before re-scheduling their event, their preferred Auctioneer had to bow out and they had to scramble to locate substitute “Volunteer” Auctioneer only days before their event.

And it cost them.

Learning Points

The Live Auction is usually where the profits are made at any Fundraising Auction.
A Professional Fundraising Auctioneer can be vital to the success of any Fundraising Auction.
The better Fundraising Auctioneers usually get booked quickly.
You need to recognize the important contributions that a good Auctioneer can make to your event.
Michael Ivankovich is a Bucks County Fundraising Auctioneer based in Doylestown PA, and serves the Great Philadelphia PA area. He has been a professionally licensed and bonded Auctioneer in Pennsylvania for nearly 20 years, has been named Pennsylvania’s Auctioneer of the Year, and has considerable experience in conducting Fundraising Auctions. Michael loves helping groups raise needed funds for good causes and one of his specialties is the “Special Pledge Appeal” or “Fund-A-Cause Appeal” which usually enables clients to double their revenue in a single evening.

What You Need To Know About An Internet Home Based Business

Internet home based business is one of the fastest growing segments of business these days. Many future business owners love the idea of a home based business compared to the expenses of an online business. Now not everyone is suited for an Internet business, but a lot of people are and the success they are finding is growing. Here is some information that will help you decide about an Internet home based business.Working on the Internet is a lot different than an offline job, but that does not mean it is not possible. The one thing that Internet does give you is endless possibilities which are something that people tend to like a lot. Starting a business is hard work no matter if you do it online or offline so keep this in mind.When it comes to working online and starting a business find something that you love to do. It can be a hobby or something that you have a lot of knowledge about. The main reason you choose something your passionate about you will tend to stick with it and success is much easier.Look over every option and do not discount any business opportunity. Once you starting looking for an online business many options will exist. Take your time and look over every possible opportunity. Many times people rush into an online business and it takes much longer for them to see success.Probably one of the biggest mistakes people make when starting an internet home based business is expecting too much too fast. No matter what you read or what anyone tells you it takes time to build an online business. Having a proven plan in place is a very good idea to help you keeping reaching your online goals.Look and see what is working well for others online. Many people are afraid to ask or seek help from other online people. Do not make this mistake as there are many online business professionals who are more than willing to lend you a hand. The Internet has plenty of free information as well you will be able to access as well.Running an online business is something that many people are trying these days. It is not easy and it will take some work on your part. By starting an Internet home based business you can control your future and the type of money you want to earn as well.Internet home based business is something that is growing at a very fast rate. With more and more jobs being eliminated going online is a logical choice. Starting your own online business will take some work, but the rewards can be worth it.

CPA Advertising – A Better Choice For Low Budget Online Advertising

Just like any information medium, the internet cannot survive without the advertisers. Most websites and online services are fueled by advertisement. For business newbie’s, the internet is one of the most cost-efficient ways to reach a larger number of potential customers and to increase sales.

Cost-per-action (CPA) advertising is an online marketing process where the advertiser only pays whenever an action that is indicated in their advertisement has been made like sign up a registration form or buys a product. For instance, a client is asked to sign up a form with their e-mail address and zip code, when they submit the form, the client will be paid by the advertiser.

Unlike the traditional cost-per-click (CPC) model for marketing where an advertiser has to pay for every click or view of their advertisement without the assurance of getting a lead or if a product would be sold, CPA is a much better choice for low budget advertisers.

CPA advertising is strictly a performance-based advertising. There is more assurance that the money that an advertiser pays for advertising will be converted into profit unlike assuming that a product will be sold by just seeing the advertisements.

In CPA advertising, a return of investment is also assured especially for an up starting company or individual who is only starting to build a business. It is also an effective way of reaching out to a larger number of prospective customers without expanding the limits of a business’ resources.

A CPA network takes charge of the CPA advertising. The network pays out affiliates in exchange for their traffic from the agreed fees from the advertisers for the cost-per-lead or cost-per-sale. Conversions-meaning conversion of advertisement to leads (visitor to a site that discloses personal information in order to be approached for a product to be sold) or sale of products-are dependent on the traffic while at the same time; the network is dependent on conversions. More conversions mean larger revenues for both the network and the advertiser.

It is best to take note that an advertiser must make sure to provide a high quality product to produce high-conversion rate for the product or service being sold. In this way, a CPA network will immediately approve an advertiser’s application especially when one is new in the business.

Because a company or businessman can save in this kind of advertising, more likely, they can save more for their online advertisement campaign and use their savings for other aspects in their campaign.

Because this kind of advertisement is also being utilized by major branded corporations, it can also be used by companies as testing grounds for the effectiveness of their advertisement before launching into a major advertisement campaign.

Whether an advertiser relies on CPA advertisement or not, the success of a high rate of sold products by advertisement does not rely on the mode of advertisement but on how the product is packaged for the consumers to buy the product. Keep on track and see if what’s best for a business’ advertising needs.